Half of Americans Rule Out Pentecostal Churches

Written by on June 8, 2022

Most Americans are open to a variety of denominations of christian churches, including many people of other faiths or no faith at all.

Americans have a wide range of opinions and impressions about christian denominations, but most won’t rule out a church based on its denomination, according to a new study from Lifeway Research. From a list of nine denominational terms— Assemblies of God, Baptist, Catholic, Lutheran, Methodist, Pentecostal, Presbyterian, Southern Baptist, and nondenominational—more Americans rule out Pentecostal than any other denomination. Just over half of Americans (51%) say a church with Pentecostal in the name is not for them.

But for each of the other denominations in the study, most Americans say a specific religious label in the name of a church is not an automatic deterrent for them. Americans are most open to nondenominational and Baptist churches.

One in three (33%) say a church described as nondenominational is not for them, while 43 percent say the same about a church with Baptist in the name. A 2014 phone survey from Lifeway Research also found Baptist and nondenominational churches among those Americans were most open to and Pentecostal the denominational group they were least open to.

“Church names vary greatly,” said Scott McConnell, executive director of Lifeway Research. “Names including St. Peter, Trinity, Crossroads, and Presbyterian reflect biblical people, theology, modern imagery, or references to the branch of Christianity the church is tied to. Most people have preexisting impressions of denominational groups when they see them in a church name or description.”

Americans have more favorable than unfavorable impressions of most denominations, whether they would personally attend a church of that denomination or not. More Americans have favorable impressions of Baptist churches (61%) than any other christian denomination.

But Baptist churches are not alone in giving generally favorable impressions. Most Americans think favorably of every denomination in this study except for Pentecostal (47%) and Assemblies of God (43%) churches. Still, more people have favorable than unfavorable impressions of Pentecostal and Assemblies of God churches.

Understanding different denominations

For each denominational group studied, 11 percent to 32 percent of Americans say they are not familiar enough with that denomination to form an opinion. This response is often more common than unfavorable responses and may indicate many don’t understand denominational differences.

Fewer people have favorable impressions of Assemblies of God churches than any other denomination, but more Americans are unfamiliar with this denomination than any other. Whereas 1 in 10 (11%) Americans say they’re not familiar with Catholic churches, nearly 1 in 3 (32%) are not familiar with Assemblies of God churches, the smallest denomination directly asked about in the study.

The reputation of denominational groups may be tied to what someone knows about that group’s doctrine, but it also can be the sum of people’s impressions of local churches in those groups. — @smcconn

“The reputation of denominational groups may be tied to what someone knows about that group’s doctrine, but it also can be the sum of people’s impressions of local churches in those groups,” McConnell said. “Personal experiences with local churches, word-of-mouth, and whether they see them serving in their communities can lead people to have positive or negative impressions of those groups.”

Protestants tend toward Baptist and nondenominational churches

Most Protestants are open to attending a nondenominational church. Protestants are least likely to assume a church is not for them if the description nondenominational is used for the church (21%). And Protestants are most likely to have favorable impressions of Baptist (76%) and nondenominational (69%) churches.

Infrequent churchgoers are also generally open to nondenominational churches, as well as Presbyterian and Lutheran churches. Christians who attend a worship service less than once a month are least likely to say they assume a church is not for them when they see Presbyterian (36%), Lutheran (37%), or nondenominational (22%) in the name of a church.

Similarly, Christians who attend church infrequently are less familiar with the Protestant religious groups. Almost 4 in 10 Christians who attend less than once a month are not familiar with Assemblies of God (38%), more than a quarter are not sure about Lutheran and nondenominational churches (27%) and a quarter are unfamiliar with Pentecostal (25%), Presbyterian (25%), and Southern Baptist (25%). Christians who attend worship services less than once a month are least likely to say they have unfavorable impressions of Lutheran (15%) and nondenominational (10%) churches.

“Just because someone is a christian doesn’t mean they’re familiar with the many types of christian churches,” McConnell said. “If a person who identifies as a christian is not interested enough to practice the faith by attending church, they likely aren’t interested enough to learn about historical or doctrinal differences between christian groups.”

What’s in a name?

Denomination identifiers in the names of churches spark different responses among Americans. For non-Christians, three denomination names stand above the rest as deterrents for attending that church: Baptist, Lutheran, and Southern Baptist. People of other religions are most likely to say they assume a church is not for them when the name Baptist (63%), Lutheran (65%), or Southern Baptist (66%) is in the name of a church.

The majority of Catholics indicate most of the Protestant groups are not for them. Only Baptist (49%) and nondenominational churches (44%) are ruled out by less than half of Catholics. Similarly, 58 percent of Protestants assume a Catholic church is not for them.

Those who are religiously unaffiliated are most likely to have unfavorable impressions of Catholic (47%), Pentecostal (41%), and Southern Baptist (40%) churches. Although the religiously unaffiliated think most favorably about Baptist (36%) and nondenominational (36%) churches, the majority don’t think favorably of any denomination.

“The one group of Americans that consistently has more p

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